Review "In this fascinating book, Charles Duhigg reveals the myriad ways in which our habits shape our lives. Do you want to know why Febreze became a bestselling product? Or how the science of habits can be used to improve willpower? Read this book." (Jonah Lehrer) "Once you read this book, you’ll never look at yourself, your organisation, or your world quite the same way." (Daniel H. Pink) "Absolutely fascinating." ( Wired ) " This is a first-rate book – based on an impressive mass of research, written in a lively style and providing just the right balance of intellectual seriousness with practical advice on how to break our bad habits." ( The Economist ) "Plenty of business books that try to tap into the scientific world manage to distil complicated research into readable prose. But few take the next step and become essential manuals for business and living. The Power of Habit is an exception." (Andrew Hill Financial Times ) "Duhigg gives a compelling insight in to the world of subconscious behaviour. This is no homespun remedy, Duhigg's observations have real, scientific gravitas." ( Woman & Home ) "In his book The Power of Habit Charles Duhigg approaches the subject of what habits are and how we can ultimately change them. Written in an engaging style, with just the right balance of scientific fact and actual examples..." ( The Book Garden Blog ) "Inspiring stuff!" ( Counsel ) " The Power of Habit steps sideways into science and brain chemistry to back up its key message: that identifying and implementing keystone habits is the difference between success and failure, whatever your goals. So if you’re a procrastinator, or a sleeper-inner, pick it up – and see how quickly you can morph those habits into habitual success. When you get around to it, obviously." ( Stylist ) "This fascinating book by a New York Times journalist explores how people get stuck in a rut and delves into psychological and neuroscientific research to find out what it takes to change our most deeply ingrained habits." (Best Brainy Books of the Decade Guardian ) About the Author About The Author Charles Duhigg is an American Pulitzer prize winning staff writer at the New York Times. He studied at Yale and holds an MBA degree from Harvard Business School. Charles is also a frequent contributor to This American Life, NPR, PBS News Hour and the Frontline. He had a keen interest in observing Habits years ago when he worked as a reporter in Iraq. #productDescription { color: #333333; word-wrap: break-word; font-size: small; line-height: initial; margin: 0.5em 0px 0em 25px;}#productDescription_feature_div > h2.default { color: #CC6600; font-size: medium; margin: 0 0 0.25em;}#productDescription_feature_div > h2.books { color:#333 !important; font-size:21px !important; line-height: 1.3; padding-bottom: 4px; font-weight: normal; margin: 0px;}#productDescription_feature_div > h2.softlines { color:#333 !important; font-size:21px !important; line-height: 1.3; padding-bottom: 4px; font-weight: bold; margin: 0px;}#productDescription > p, #productDescription > div, #productDescription > table { margin: 0 0 1em 0;}#productDescription p { margin: 0em 0 1em 1em;}#productDescription h3 { font-weight: normal; color: #333333; font-size: 1.23em; clear: left; margin: 0.75em 0px 0.375em -15px;}#productDescription table { border-collapse: inherit !important; margin-bottom: 0;}#productDescription table img { max-width: inherit !important;}#productDescription table td { font-size: small; vertical-align: inherit !important;}#productDescription ul li { margin: 0 0 0 20px;}#productDescription ul li ul { list-style-type: disc !important; margin-left: 20px !important;}#productDescription ul ul li { list-style-type: disc !important; margin-left: 20px !important;}#productDescription > ul ul li { list-style-type: disc !important;} #productDescription ul li ul li { margin: 0 0 0 20px;}#productDescription .aplus p { margin: 0 0 1em 0;}#productDescription small { font-size: smaller;}#productDescription.prodDescWidth { max-width: 1000px} It is an inspirational guide that presents information about human nature and its huge potential to transform. The book introduces the reader to several scientific discoveries, explaining neuroscience behind certain habits and how they can be changed. While it is easy for some people to change their habits according to new situations, there are other people as well as organizations that find it very difficult to change. But with changing times and needs, one must change, be it a person or an organization. The book enlightens the reader about importance of right habits for better living. Besides bringing positive power into mind and soul, good habits are also the reason behind success of various famous personalities. The book even provides an insight into some of the world’s top companies and renowned personalities. For instance, the book tells about keystone habits of various individuals like Olympic swimmer Michael Phelps, civil rights hero Martin Luther King Jr. and Starbucks CEO Howard Schultz. Even success stories of different organizations, like Procter & Gamble, Target superstores, Rick Warren's Saddleback Church, NFL locker rooms along with that of the nation's largest hospitals are highlighted in the book. Through his book, the author Charles Duhigg wants to tell the world how changing certain habits can make a huge difference between success and failure, life and death. The readers shall be enlightened to find that few good habits can be the leading cause of betterment of community, businesses or individual growth. About the Author: Working with the New York Times, Charles Duhigg is a journalist and non-fiction author. Charles has authored two books on habits and productivity; both books have been received well in many parts of the world.