Life In Ultra-High Definition The Definition Of UHD 4K Display The feature laden Samsung UHD TV gives viewers an unparalleled experience in color and resolution. Amongst this TV’s plethora of eye exciters are its PurColor and HDR abilities. So what can you expect? Well for starters clearer expression of detail and more life-like color regardless of ambient lighting levels. Watch TV come to life. Conventional display PurColor PurColor PurColor technology brings images to life in just the way nature intended for us to see them. The clear expression and abundance of true-to-life tones will astound your eyes and excite your senses as it recreates more natural and realistic colors onscreen. Conventional UHD 4K UHD 4K 4K UHD brings out the finest details in all your viewing material. With 3840 x 2160 pixels onscreen every nuance is clear and ready for you to feast your eyes upon. Resolution up to four times that of Full HD TV ensures you'll experience sharper, more accurate images with immaculate true-to-life color expression. HDR Premium You may not have realized how much you were missing in your day to day viewing before HDR brought the light out of the shadows. Expect images with higher brightness as a whole new world of detail is revealed and brought to life. All images come closer to reality thanks to HDR technology. UHD Upscaling The Samsung UHD TV automatically optimizes general content so you'll always enjoy a UHD-level viewing experience no matter the original quality. By using a 4-step upscaling process, details are enhanced as frame noise is eliminated. The resulting picture quality is beautifully clear and generally better all-round. UHD Dimming The Samsung UHD TV takes full advantage of its processing power to exercise total software control of picture enhancement. The screen itself is divided up into hundreds of zones that are each individually analyzed and adjusted to optimize color, brightness and sharpness. The result is more accurate and sharper images. Search Less, Enjoy More Smart Hub Turn on the TV and everything you need is on the screen. Whether it’s streamed movies, games, or a live broadcast, going from one to the other is the same as flipping through channels. It’s that easy and that intuitive. And of course you only need one single remote for it all. Smart Hub There’s so much to watch, from so many sources. With the Smart Hub, you’ll find it all in one place just by turning on the TV. Switching from one source to the next is effortless, adjusting the TV settings is child’s play. Smart View Install the Smart View app on your smartphone and PC, and you can share the content on the devices directly to your Samsung TV. From photos and videos to music, it’s so much better when enjoyed on the bigger screen. Game Whether you have a game console or not, the option to play games straight from the cloud on your Samsung TV is one you’ll get used to pretty quickly. All you need is a game controller and Internet connection to start playing your favorite games via Samsung Smart Hub’s Game Panel. *Games function requires Internet access and Game controller, sold separately. *Certain applications and services may not be available in all regions and may not be available on certain models. Please check the model specifications for details *Performance may vary according to home network environment. *The content within screen are simulated images and are for demonstration purposes only.