NEW EXTREMES IN MATTE PERFECTION! NOURISHING ULTRA-MATTE LIPSTICK EXTREME MATTE FINISH EXTREME COVERAGE EXTREME WEAR EXTREME COMFORT Introducing The ONE's most extreme matte lipstick ever! The gorgeous slim stick of saturated colour applies with high coverage and precision for a crisp, ultra-matte finish with longwear performance - stays put for up to 11 hours* and is smear and transfer resistant. LipSoft Moisture Plus moisturises and conditions to help keep lips smooth, supple and comfortable for extreme wearability. * Consumer tested.