Specifically formulated for children Lion Japan’s advanced dental technology to provide strong enamel protection and cavity protection. Brushing is fun with fruity, sugar free toothpaste. Xylitol + Fluoride Formation Helps to strengthen the enamel layer of the teeth. As milk teeth start growing, they need special care and protection. Kodomo Professional Children’s Toothpaste is made of proper amount of Fluoride, Xylitol (sugar-Free) and kid’s favorite taste. It is the all-in-one protection toothpaste building strong teeth, healthy gums, and fresh breath for your lovely child. Get strong teeth and beautiful smile with Kodomo Cream Toothpaste for your kids. The active fluoride formula helps prevent children's teeth from cavity. Get your kids enjoyable with brushing teeth with sugar-free and various fruit flavors: Strawberry, Orange, and Grape. Use with Kodomo Toothbrush is highly recommended for best healthy oral health. It is suggested from dentists that children should use toothpaste developed specifically for them. Brand Kodomo SKU KO744TB10SRCWNAFAMZ-116112