Enriched with milk proteins and vitamin E to help complete skin nourishment Clinically proven mild,soap is gentle for baby's delicate skin Milk proteins and vitamin E, keeps complete skin nourishment, for baby skin that is soft, smooth, and healthy. 100% clinically proven mild and gentle, no irritation, allergy tested Delicately scented and enriched with 1/4 baby lotion to help moisturize your baby's delicate skin by reducing moisture loss while cleansing it ever so gently.