Delicately scented and enriched with 1/4 baby lotion to help moisturize your baby's delicate skin by reducing moisture loss while cleansing it ever so gently Clinically proven mildness for baby’s delicate skin Best for baby, causes no allergy or irritation to baby's skin No parabens and SLS, no dyes and alcohol Used by 9 out of 10 pediatricians on their own babies